DR. FRED JOHNSON
ACCELERATE CHANGE
NFL WORK
THE DR. FRED EXPERIENCE
His remarkable impact in the NFL has inspired executives, coaches, and players for the Miami Dolphins, Green Bay Packers, Tennessee Titans, Seattle Seahawks, Jacksonville Jaguars, and Chicago Bears.
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In the NFL, Dr. Fred​
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Shatters through the Barriers of Entry in a Sport that is skeptical of outsiders
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Builds Trust that overcomes rampant cynicism
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Breaks the Grip of Default Behaviors
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Refuses to Accept the Status Quo
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Destroys the Norms that Lower Expectations
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Creates a Culture of Sideways Accountability
MEET DR. FRED
Dr. Fred Johnson is a powerhouse in elite leadership transformation and the visionary Founder of InitiativeOne. His proprietary methods don’t just improve organizations; they redefine them—driving measurable gains in morale, productivity, profitability, and efficiency at the highest levels.
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A nationally recognized expert in leadership dynamics, Dr. Johnson mentors Fortune 100 executives and works with NFL coaches, administration, and players to instill side-ways accountability—revolutionizing locker room culture by fostering trust, ownership, and peak performance.
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His work is a catalyst for deep, personal transformation, shifting leadership identity from what you do to who you are. Elite leaders don’t just seek Dr. Johnson’s expertise—they rely on it. His impact is felt at the highest levels, guiding executives, entrepreneurs, and industry pioneers to redefine success, master change, and lead with lasting influence.
HOW DOES DR. FRED DO IT?
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He redefines leadership with his insightful understanding of societal shifts.
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He unleashes new approaches to successful collaboration requiring equal commitment to trusted relationships and proven processes.
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He elevates successful collaboration with emotional intelligence that fuels commitment to trusted relationships and processes.
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He helps leaders and organizations rise above the noise with intense problem-solving and decision-making acumen.
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He draws from mentorship and an early formal partnership with the co-creator of the LEAN Manufacturing Process to drive results.
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He requires teams to put the toughest issues “on the table” which eliminate barriers to making progress.
AUTHOR
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Dr. Fred Johnson has spent decades shaping elite leaders and revolutionizing organizations across 23 industries. His books—Leadership Transformation From A to Z, Is Everyone on the Boat? and Reality of Change. Understanding the People in Your Organization and Leading Them More Effectively—are essential reads for leaders committed to driving meaningful and lasting change.​
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Leadership Transformation From A to Z unveils 26 essential leadership principles, each proven to drive breakthrough success in today’s complex business landscape. More than just a guide, this book is a catalyst for deep self-reflection, empowering leaders to assess and elevate their self-belief—the ultimate determinant of leadership success.
KEYNOTE SPEAKER
DR. FRED ELECTRIFIES AUDIENCES
Dr. Fred is a powerhouse on stage, igniting transformation in thousands of leaders worldwide. Whether commanding the spotlight with a game-changing keynote or shaping elite minds in the InitiativeOne Leadership Think Tank, his message is both deeply personal and profoundly professional. No stage is too big, no audience too small—Dr. Fred captivates, elevates, and reshapes mindsets at every level. He doesn’t just speak; he instills lasting change.
FEATURED BY
FOX NEWS
THE PAUL FINEBAUM SHOW
TEDx
CBS SPORTS RADIO -AFTER HOURS WITH AMY LAWRENCE
BLOOMBERG NEWS
ESPN RADIO
INDUSTRY
PARTNERS
Consider the scope of trust relationships on Dr. Fred’s list of clients and you will discover leaders and teams in every business sector. Dive into these trusted relationships and you will discover how Dr. Fred has driven them to dig deep and explore beliefs and behaviors that need to change. His investment has been a catalyst for radical transformation and greater impact.
TESTIMONIALS
Dr. Fred is the premier company culture guru in the country. I met him 30 years ago when I saw him transform a struggling major health system. Then I hired him for my companies. I have seen him completely change company cultures, execution and effectiveness. We have remained friends since.
He developed cutting edge methods, and research based approaches I have never seen throughout my career!
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—Dr Alan Roga, Physician, Medical Entrepreneur, Healthcare Executive, and Influencer . Scottsdale, AZ
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Creator of the first virtual emergency room healthcare company in the US.
Partnering with InitiativeOne has been one of the most impactful things we’ve done for our team. We sent two groups through their leadership transformation process, and the results are real.
It’s not easy. The process is challenging, and it requires every person to take a hard look in the mirror, own their stuff, and put in the work. But that’s exactly why it works. We’ve seen greater ownership, healthier communication, and faster decision-making because people are stepping up and using their voices. Multiple team members have even said they enjoy coming to work more.
If you want a quick fix, this isn’t it. If you’re serious about growth and willing to do the work, InitiativeOne will help transform your organization.
—Zach Jensen, COO Washworld